The 7-point concreter website checklist

If someone in Hamilton needs a new driveway, they’ll likely compare a few contractors. Your website should answer their practical questions quickly. Here are seven checks you can do on your own phone.

1. Can someone tell what concrete work you do?

The first screen should clearly name your main services: driveways, exposed aggregate, paths, slabs, decorative finishes or the jobs you actually take. A vague slogan alone isn't enough.

2. Does it show genuine finished jobs?

Use your own approved photographs with short captions stating the finish and location where appropriate. A good gallery helps people picture the result. Avoid claiming stock or another contractor's work as yours.

3. Does it say where you work?

State your real service area. For a Waikato contractor that might include Hamilton, Cambridge, Te Awamutu or selected surrounding towns, but only list the places you actually serve. Clear boundaries lead to more suitable enquiries.

4. Can a customer request a quote in under a minute?

Put the contact button where it can be found. Make phone links tappable. If there's a form, ask only for information needed to reply or start a quote. More fields mean more typing on a job-site phone.

5. Does it build trust without making things up?

Show the owner or team, real contact information and approved customer feedback. If you don't have reviews, don't invent them. A few genuine project photographs with a clear explanation can be stronger than a wall of vague claims.

6. Is it fast and readable on mobile?

Open your site on mobile data. Check that you can read every line, tap each button, scroll the gallery without sideways movement and send a test enquiry. Heavy animations and enormous images can make the site hard to use.

7. Can Google understand the business?

Give each real page a useful title and heading, write natural copy about your services, and ensure your site isn't blocked from indexing. Keep your business name and contact details accurate. SEO fundamentals improve discoverability, but they don't guarantee rankings.

Try this 60-second test

1. Open the website on your phone without turning the screen sideways.
2. Count how long it takes to find your phone number or quote button.
3. Look for one real photo of the type of job you want more of.
4. Find your service area and open the contact form.
5. Send a test enquiry and confirm it arrives at the correct inbox.

If any step fails, there's a practical improvement to make, whether you use ARQORA or another designer.